ABOUT
I came to design through art, music and fashion, and I still approach it with an artist's eye. I tend to think about the whole picture: colour, composition, image, atmosphere and how everything sits together.
Art direction is a big part of how I work. Every project has its own character. I like finding that first, then building from it, with the people it needs to reach always in mind.
That might mean a full identity or just one thing that needs doing really well, from a campaign or record cover to a menu, poster or piece of social content.
BRAND IDENTITY/GRAPHIC DESIGN/ART DIRECTION
LONDON, UK